Effective Writing for Business
Course Description:
A great part of communication today is done through emails, and writing has become an essential skill for everyone in the modern workplace. You must learn to develop your ideas, express them clearly, and persuade others of their viability. Knowing how to write clearly and effectively is necessary to gain credibility and achieve the results you desire from colleagues or clients.
This course offers effective strategies to sharpen your writing skills, structure your ideas logically, write using a reader-centric approach and with the appropriate tone, and improve the readability of you messages. You will also be guided on how to edit and proofread your writing so that you can produce clear, concise, courteous and professional workplace communications.
Course Objective:
You will learn to organize and write effective business communications in the following areas:
- Organize and write clear and concise emails
- The Comprehensive 8 C Principles of Effective Business Writing
- Understand different communication preferences and writing styles
- Use correct language and appropriate tone
- Analyse readers and context
- Email etiquette
- Communicate Bad News
- Write letters that are clear, precise, and appropriate to your audience
- Organize and write a business proposal, complete with visuals, and an executive summary that employ effective strategies of persuasion.
Target Audience:
Professionals, executives and customer service personnel who want to improve their written communication in their daily work
Methodologies
Interactive session, Case studies discussion, Group activities, Video clips and discussion with trainer including feedback and evaluations.
Course Content
Lesson 1: Principles of Effective Business Writing
- Pros and Cons of Written Communication
- The Comprehensive 8 C Principles of Effective Business Writing
- Write professional emails that are clear, concise and courteous
Lesson 2: Email Etiquette
- Active vs Passive Voice
- Recommendations on words and phrases
- Understand Customer’s Situation
- Polite Tone and Phrases
- Avoid common writing mistakes
Lesson 3: DISC Profiling for Enhanced Business Communication
- DISC Profiling
- Discover your unique business writing style
- Tendencies and Pointers of each style
- Writing to Different Personality Types
Lesson 4: Process of Writing Effective Emails
- Write a Clear and Effective Subject Line
- Analyse the Reader
- Structure the Email Content
- Proofread for Clarity
Lesson 5: Important Elements of Business Communication
- Communicate Bad News Effectively
- Respond to Customer Complaints
- You-Centered Business Style
Lesson 6: Other Business Correspondences
- Format and Structure of a Business Letter
- Persuade Your Audience
- Structure of a Business Proposal
- Write an Executive Summary