Search Engine Optimisation (SEO) Training

Course Description

Discover the crucial strategies, tools and techniques that will help you improve your results on your website’s search rankings across a range of search engines and get the most from your campaigns.

Course Objective

Upon completion of the course, participants will have the knowledge to:

Understanding of search engines
Conduct effective keyword research
Understand on-page optimization techniques.
Link building
Measuring and tracking success

Target Audience

This course is for marketing professionals, managers and business owners, or executives with responsibilities in the areas of marketing, advertising and sales.

Delivery Method

Instructor led, group-paced, classroom-delivery learning model with structured hands-on activities.

Course Content

Introduction to SEO

What is SEO
How SEO Operate
Advantages of Search Engine Optimization:

Keyword research and analysis

How to find the right target keywords
Keyword Domination
Formulating a keyword strategy for any business
How to Judge the Value of a Keyword
Keyword Abuse

On-Page Optimization

What is On Page SEO
Title Tags
Meta Tags
URL Structures
Duplicated Content

Off-Page Optimization

What is Off Page SEO
Types of links
Link Building

Measure and Tracking SEO

Google Analytics
Analytics Reports
Avoiding Google Penalty

Search Engine Optimisation (SEO) Training

Course Description

Course Objective

Target Audience

Delivery Method

Duration

Time

Course Dates

Course Fee

Training Venue

Available Funding

VTeach Pte. Ltd.

Course Content